Keeping #SharksOffTheHook
Shark fishing is a tradition that goes back generations on Isla Mujeres. The Masters of the Sea from the Kab Xok and Huachisan fishing cooperatives of the Isla Mujeres Shark Initiative are giving up their traditional livelihoods.
Instead of fishing sharks, they have become their protectors.
Masters of the Sea: Isla Mujeres' ex-shark fishermen
Style Meets Purpose
Vans has donated $20k to Saving Our Sharks Foundation to support sustainable livelihoods and non-extractive ecotourism, like diving with sharks. Show your support and join the movement to keep Sharks Off The Hook.
Post a pic in your new VANS #SharksOffTheHook to get featured on social media.
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Why sharks?
Sharks are worth more alive because they provide important services for the health of our oceans.
Ecological Balance
As apex predators, sharks play a critical role in maintaining the ecological balance of the marine ecosystem.
Coral Reef Health
The reef shark helps maintain the health of coral reefs by controlling the populations of herbivorous fish that can damage the reef by overgrazing.
Economic Value
Sharks provide income and employment for local communities who can offer shark diving experiences in the Mexican Caribbean.
Want to make an even BIGGER impact?
Your journey doesn't end with your purchase. Here's how you can make a difference:
Adopt a shark
Fundraise for sharks
Donate Monthly
Keep #SharksOffTheHook
Unleash your love for the ocean, embrace your inner conservationist, and make a statement with VANS.
Together, we can make a lasting impact. Join us in transforming lives by saving sharks.
Available for sale and distribution in the U.S. only - while supplies last.
All rights reserved 2023 - Saving Our Sharks Foundation