What We Do

By 2025 We Hope To

sharks per year

by partnering with local organization that are leaders in shark conservation

hooks out of the water

by compensating fishing communities to transition to ecotourism & conservation activities

Masters of the Sea

to transition from shark fishers to shark conservationists & scuba guides

Our Programs

Working collaboratively with local partners, scientists, policymakers, private sector, and communities, we support shark research, conservation, and advocacy.

Isla Mujeres Shark Initiative

Alongside local partner Saving Our Sharks A.C., we are supporting fishing cooperatives on Isla Mujeres that are giving up their traditional livelihoods to become the protectors of sharks, by empowering them to transition to ecotourism and citizen science monitoring and vigilance activities.

Compensate fishers

At market value of shark meat to halt shark fishing practices and explore non extractive livelihood.

Build capacity

By training fishers on conservation and ecotourism activities, including becoming scuba pro guides that offer shark dives.

Ecotourism & Conservation

Activities offered by fishers including citizen science, monitoring, research center & internships.

Meet Captain Curra, one of the Masters of the Sea that gave up his family’s tradition of fishing sharks and instead has become their protector. His dream is to buy his own boat to guide tourists who want to dive with sharks.

Contribute to Capt. Curra’s Boat

More information on the Isla Mujeres Shark Initiative

Download the Initiative's Project Description
Learn about Wyland's mural to raise awareness

Shark Research & Internship Program

We engage researchers and shark experts to create knowledge that will inform key decision making and management on sharks. Researchers, interns, and citizen scientists will partake in designing outreach and tourism activities, to shift the global narrative on sharks.

State of the Art Facility

Restore research center focused on marine conservation / Elasmobranchi

World Class Research

Internship program to inform strategic conservation and restoration actions.

Outreach and Community Science

Visits for environmental education, tours, and "science for all" activities.

We team up with strategic partners to achieve our goals

Support the Masters of the Sea in creating a future where fishers become protectors of sharks.

Combine style with purpose.

These custom-designed shoes are more than a fashion statement. Every time you wear them, you raise awareness to keep #SharksOffTheHook.

VANS is helping us promote shark conservation by empowering local fishermen in Isla Mujeres, Mexico, now you can too.