Redefining “All-Inclusive” Travel
We’re imagining a new path for the tourism industry that is a win for everyone: for visitors, fishermen, sharks, and for our ocean.
Luxury Travel with a Purpose
Impression Isla Mujeres by Secrets has partnered with Saving Our Sharks Foundation to transform the lives of local fishermen by saving sharks – the keystone species that maintain the delicate balance of our oceans.
Book a Shark Hero Expedition
Whale Shark Tours
Citizen Science
Sport fishing & tagging
CHOOSE YOUR IMPACT DURING YOUR STAY
Sourcing Sustainable Seafood
The hotel supports the fishermen of Isla Mujeres who have traded in shark fishing for shark conservation. Ask for the “catch of the day” and know you’re making a positive social and environmental impact.


Purchase with a Purpose
Take home a souvenir (or two) that has a lasting impact. All profits goes to supporting the Isla Mujeres Shark Initiative. Contact the hotel’s front desk or concierge to purchase available merchandise.
Buy Shark Art
Experience Cesar Menchaca’s stunning shark sculptures made from recycled plastic. These pieces are available for purchase and a percentage of the proceeds goes to supporting our efforts. Contact the hotel’s front desk or concierge to purchase available artwork.

Make waves of change.
By choosing to stay at this unique resort, the hotel donates a percentage of each stay to support our cause. Your impact can have a ripple effect when you make a monthly donation.
Meet the Masters of the Sea
34 heroic fishermen from the Kab Xok and Huachisan cooperatives of the Isla Mujeres Shark Initiative, kindly named the Masters of the Sea, are giving up their traditional livelihoods. Instead of killing sharks, they have become their protectors.
WHY SHARKS?
Shark populations are plummeting in the Caribbean and around the world.
They need our help more than ever. Here’s why they’re worth more alive:
As apex predators, sharks play a critical role in maintaining the ecological balance of the marine ecosystem.
CORAL REEF HEALTH
Some species help maintain the health of coral reefs by controlling the populations of herbivorous fish that can damage the reef by overgrazing.
ECONOMIC VALUE
Sharks provide income and employment for local communities who can offer shark diving experiences in the Mexican Caribbean.
Be a #SharkHero
Create a longstanding ripple effect and join us in making waves of change. Here are three easy ways to become a Shark Hero today.