What We Do

By 2030 We Hope To

Transform
0 %
of permit holders transitioning toward sustainable alternatives to shark and ray fishing in the region.

Since 2023, we have worked with the main fishing cooperative to promote sustainable
livelihood alternatives.
By 2030, we aim to expand this transition to 100% of permit holders in the region.

Protect
0 Mill.
marine hectares

Currently, 242,000 hectares are protected in collaboration with fishers participating in the Masters of the Sea program.
By 2030, we aim to establish the first shark and ray fishery refuge and expand protection to 4 million
marine hectares.

Develop
0
sustainable tourism activities

Currently, two responsible shark interaction activities operate in the region (bull shark and silky shark). By 2030, we aim to establish five conservation tourism initiatives that generate sustainable economic opportunities.

Strengthen
0
cross-sector partnerships

We work with government, academia, civil society, and the private sector to advance marine conservation.
By 2030, we aim to strengthen a network of 150 national and international partnerships.

Engage
0
Participants

Fishers, students, tourism operators, public officials, and community members participate in our marine conservation and training programs.

Reach
0 Mill.
People

Through environmental education programs, scientific outreach, and awareness campaigns that highlight the importance of sharks for ocean health.

Results of Our Initiatives 2026

Sharks
0 +
Saved
Since the beginning of our activities.
Partnerships
0 +
Intersectoral Partnerships
With government, authorities, educational institutions, civil society, and businesses.
Reach
0 Million
National and International
Digital media, Shark Month, and SOSF events.
0 +
Fishing Families
Supported with training and equipment for diving, citizen science, and tourism activities.
Vessel
Kab Xok
Acquired and equipped with donations. Used for sustainable tourism, monitoring, and research. Providing essential data for nursery areas and for the creation of our shark sanctuary in 2026.
Shark Safari
From fishing to conservation
Each expedition supported the fishing communities of Isla Mujeres in their transition from fishing to shark conservation.

Our Initiatives

Working collaboratively with local partners, scientists, policymakers, private sector, and communities, we support shark research, conservation, and advocacy.

Isla Mujeres Shark Initiative

Alongside local partner Saving Our Sharks A.C., we are supporting fishing cooperatives on Isla Mujeres that are giving up their traditional livelihoods to become the protectors of sharks, by empowering them to transition to ecotourism and citizen science monitoring and vigilance activities.

Compensate fishers

At market value of shark meat to halt shark fishing practices and explore non extractive livelihood.

Build capacity

By training fishers on conservation and ecotourism activities, including becoming scuba pro guides that offer shark dives.

Ecotourism & Conservation

Activities offered by fishers including citizen science, monitoring, research center & internships.

Meet Captain Curra, one of the Masters of the Sea that gave up his family’s tradition of fishing sharks and instead has become their protector. His dream is to buy his own boat to guide tourists who want to dive with sharks.

Contribute to Capt. Curra’s Boat

Contribute

More information on the Isla Mujeres Shark Initiative

Download the Initiative's Project Description
Learn about Wyland's mural to raise awareness

Shark Research & Internship Program

We engage researchers and shark experts to create knowledge that will inform key decision making and management on sharks. Researchers, interns, and citizen scientists will partake in designing outreach and tourism activities, to shift the global narrative on sharks.

State of the Art Facility

Restore research center focused on marine conservation / Elasmobranchi

World Class Research

Internship program to inform strategic conservation and restoration actions.

Outreach and Community Science

Visits for environmental education, tours, and "science for all" activities.

We team up with strategic partners to achieve our goals
SHARK HEROES

It has never been so easy to support a cause!

Choose from merchandise, experiences with real sharks, adopt a shark, and donations.

WAYS TO SUPPORT

Did you know 1kg of shark meat is worth LESS than 1kg of lemons?

Your contribution helps the fishermen – the Masters of the Sea – to continue to protect the sharks that are key to maintaining the balance in our ocean.
Support Fishers